How Batteries Plus Attracts Gen Z Customers

We may live in an increasingly digital age, but the truth is that when that phone screen breaks or that tablet stops working, nothing beats stellar, in-person customer service.

Enter Batteries Plus.

The retail franchise specializes in batteries, specialty light bulbs and phone repair services. Batteries Plus has brick-and-mortar locations staffed by trusted—and highly trained—employees and managers who can fix common technology woes.

For this reason, the brand is hugely popular with Generation Z customers (typically born between the late 1990s and the early 2010s). While members of Gen Z are widely cited as being a generation that is exceptionally comfortable using technology, even the most tech-savvy Gen Z customers need phone repair services—and Batteries Plus is always more than ready to cater to this particular population.

“Batteries Plus does exceptionally well in just about any market, but this is also especially true near college markets,” Vice President of Franchise Development Jon Sica said. “Having a service-based business that specializes in device repair carries high profit margins for our franchisees, especially when they are passionate about local marketing and catering to student populations.”

Batteries Plus especially enjoys a high profile near larger universities. Sica cited Gainesville, Florida, which is home to the University of Florida, and College Station, Texas, which is home to Texas A&M University, as two prime examples of markets where the Batteries Plus brand has thrived.

“As a Batteries Plus franchisee in a college market, the opportunities you have to integrate with the community and through the local university are tremendous,” Sica said. “It’s hard for a student to ignore a convenient business that’s right in front of their face and close to their campus. Batteries Plus franchisees can really build that customer loyalty from the ground up with student populations, from freshman year through graduation.”

This is certainly an opportune time to franchise with Batteries Plus. The brand, which was founded in 1988 and has adapted many times over the years to an ever-changing technology landscape, has more than 720 units across the United States and is still growing. Batteries Plus has capacity to expand across the country with key markets identified for growth including Maryland, New York State and North Carolina.

Franchisee benefits include multiple revenue streams thanks to commercial and retail sales, exclusive access to the brand’s privately branded products and exceptional franchisee support that includes proprietary certification and training programs for people at all levels of the franchise.

All of these things and more help franchisees cultivate repeat customers, which is crucial for any business, Sica said.

“The days of just providing transactional business are over,” Sica said. “A retail business cannot be transactional. Retail is all about building good relationships with customers. By opening stores in markets with large populations of Gen Z members, Batteries Plus franchisees can cultivate solid local relationships with the power of a national brand.”