Gen Z

Gen Z is a person in Burnaze's franchise knowledge graph, mentioned since 2015. 328 stories link here, each summarized from the original publisher. * Gen Z prioritizes value-driven pricing and technology, with 47% of Gen Z consumers visiting convenience stores at least several times a week [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Gen Z is driving growth in the QSR market by opting for protein-focused upgrades and specialty beverages, with nearly half of Millennials willing to spend more on meals that emphasize protein and specialty beverages [[2026-05-18 Consumers Demand Value, Yet Want to Splurge (e08ef7)]] * Gen Z accounts for 38% of loyalty sign-ups and has a lower discount rate than Millennials, with their loyalty driven by instant, relevant value and digital engagement [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]] * Restaurant operators are developing sophisticated non-alcoholic beverage programs to cater to Gen Z's shift away from alcohol, offering high-margin opportunities and driving loyalty [[2026-05-14 Building Zero-Proof Beverage Programs for Gen Z’s Sober Shift (8b96c5)]] * Gen Z is influencing their parents' food purchasing decisions, with Gen Alpha already showing a passion for food and social values that may lead to even more adventurous eating habits [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Young entrepreneurs, including those from Gen Z, are disrupting the franchising industry with fresh ideas and an innovative spirit, bringing adaptability and a willingness to embrace new technologies [[2026-02-12 Young Entrepreneurs Disrupt Franchise Industry (b92446)]] * Gen Z's annual spend is growing fast, making them a key demographic for restaurants to target with effective loyalty strategies [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]]

Consumers Demand Value, Yet Want to Splurge

Consumers Demand Value, Yet Want to Splurge

Quarterly traffic data shows Millennial and Gen Z diners are driving growth by opting for protein-focused upgrades and specialty beverages despite broader market pullbacks.

A look at Wingstop’s marketing evolution and potential

A look at Wingstop’s marketing evolution and potential

During Wingstop’s first quarter earnings call Wednesday, CEO Michael Skipworth painted a detailed picture of the chain’s recent growth, including the addition of over 1,000 new restaurants since 2023, as well as the more