TL;DR
Facebook will penalize brands that engage in 'engagement baiting' by reducing their post reach. The penalty is part of the company's effort to reduce spam on user news feeds.
It is common for Facebook users to encounter content that features 'engagement bait.' According to a recent article in TechCrunch, the social media platform will be penalizing brands and pages that are guilty of this tactic by reducing total reach for these posts.
Examples of engagement baiting include contest posts that require a specific engagement from fans. Repeat offenders will face the largest decline in reach. The penalty will not be permanent, as pages will have the opportunity to regain their reach by offering better content.
This new system is part of the company's effort to reduce spam on user news feeds. It is expected to launch within the next few weeks.
In this story
This story was originally published in 1851 Franchise on December 18, 2017. Burnaze summarizes and links to the original reporting.
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