Franchise Dictionary: How Franchising Can Help You on Your Personal Journey

In a recent article from Franchise Dictionary, Dawn Abbamondi, director of marketing and brand development at SMB Franchise Advisors shares her thoughts on why now is the right time to consider franchising. She shares that in this period of stress surrounding the pandemic where so many people have lost their jobs, franchising can help many people achieve goals in the area of professional growth.

“Whether you knew it or not, franchise owners are the front line in every community,” Abbamondi tells Franchise Dictionary. “They live, shop and raise their families there. They own homes and walk their dogs through town. They know the neighbors. You are just like them.”

The support provided by franchisors to their franchisees is unmatched. The franchise community is strong, and that support system gets even stronger during times of crises, like a global pandemic. Over the course of the last few months, franchisors provided their franchisees with PPE, additional training and loans to help with the current economic downturn. This allowed franchisees to stay focused on their customers.