GYMGUYZ hires Stacey Cooper as VP of franchise operations

GYMGUYZ, the at-home personal training franchise with over 250 locations across the U.S., U.K., and Canada, has hired Stacey Cooper as the brand’s new vice president of franchise operations.

Cooper comes with over a decade of experience within the fitness industry, and will lead the franchise operations team to drive franchise unit revenue, as well as expanding GYMGUYZ’s presence through new lines of business designed to increase overall market share.

“GYMGUYZ offers a unique business model that is thriving in the post-COVID fitness industry,” said Cooper. “The brand’s upside potential is tremendous with the right operational systems in place. I am looking forward to contributing to the success and rapid ascent of GYMGUYZ, and helping to transform the lives of our current and future clients.”

Cooper comes to GYMGUYZ from Retro Fitness LLC, where she led business coaching activities for franchise owners. Prior to this, she served as a general manager for New York Sports Clubs for several years.

GYMGUYZ has seen consistent growth even during the pandemic, with new locations scheduled to open soon in Phoenix, Arizona; Greensboro, North Carolina; Charlotte, North Carolina; San Antonio, Texas; Chicago, Illinois; Dallas, Texas and Naples, Florida. The brand has signed 20 deals since the start of 2020, including a new Canadian site and three locations in the U.K.

“We are incredibly excited to add Stacey to our senior leadership team. Her track record and past accomplishments speak for themselves,” said Josh York, founder and CEO. “As a new and talented leader on the team, Stacey will help us provide more comprehensive support to our existing franchisees, while enabling our new franchisees to launch with more speed and success. Stacey’s addition gets us one step closer to preparing for our next growth spurt, which is well underway.”