The Amazing Lash Studio Brand Emerges from 2020 as an Industry-Leading Eyelash Extension Franchise with Plans for Continued Growth in the New Year

Amazing Lash Studio®, the leading brand in the eyelash extension space, has emerged from 2020 better positioned than ever to be the “category killer” in the eyelash space thanks to some quick thinking and swift execution from the brand’s manager, WellBiz Brands Inc.

As a dominant brand with plenty of room to grow beyond its already impressive 260-plus studios, new product innovations and industry-leading stylist recruitment and training support tools, the Amazing Lash Studio brand celebrated a great 2020 with plenty of momentum to lead it to a stellar 2021.

Pandemic response

Here’s a look at how the Amazing Lash Studio system navigated the ups and downs of 2020 and set itself up for success in 2021.

When temporary store closures took place in March, the brand quickly took action to communicate updates to franchisees with daily emails and frequent support webinars. The leadership team made itself available day and night to franchisees, reaching out to individual studio owners to help navigate the current climate and specific local COVID-19 restrictions.

But the brand didn’t stop there. The brand also supported franchisees as they navigated negotiations with their landlords to determine rent relief options. The brand also guided franchisees through the CARES Act to help secure resources from the Small Business Administration.

“The Amazing Lash Studio brand helped source PPE items that studios needed to reopen successfully, such as hands-free soap dispensers, gloves, masks and other essentials,” said multi-unit Amazing Lash Studio franchisee, Rhonda Thomas. “These types of PPE items were needed to be ready well before reopening — studio owners didn’t t want to be two days away from reopening and not have the tools they need.”

Matt Stanton, chief development officer for WellBiz Brands, Inc., said he was proud of how his team supported franchisees through the pandemic.

“Looking back on 2020, I couldn’t be more proud of how our Support Center team came together to get SBA resources for our franchisees. But beyond that, seeing how franchisees came together to support each other lets me know we’ve built a really robust system that can weather any challenge,” Stanton said. “We focused on empowering franchisees to serve guests and keep their teams employed, and the franchisees came through.”

The pandemic didn’t just demand business solutions, it demanded a new approach to work, too. The Amazing Lash Studio brand created enhanced safety procedures to help keep franchises working and guests feeling safe from COVID-19.

Part of the franchise-wide communication frenzy following the pandemic centered around updating Amazing Lash Studio’s safety protocols. While the brand always had a tight-knit relationship with franchisees, the pandemic granted it an opportunity to work even closer with individual studio owners when the brand created a COVID-19 communications hub.

The Amazing Lash Studio brand was one of the first brands to adopt the new industry-standard policies like mandatory masks, health screenings, social distancing, virtual consultations, contactless check in/out procedures and curbside check-in options. Amazing Lash Studio estheticians perform lash services in sanitary private suites.

“All of my lash stylists [went] through at least three days of training when they [came] back, as [did] my front staff,” said Tom Dusterhoft, franchise owner of the Kansas City Amazing Lash Studio location.

Growth and innovation

The Amazing Lash Studio brand didn’t just spend 2020 staying in front of COVID-19 regulations, it continued to improve its products and brand awareness in service of its mission to become the eyelash extension category killer.

The brand was already the biggest player in the eyelash extension game, and it didn’t let up despite COVID-19 related setbacks. Last year, the brand celebrated the opening of its milestone 250th location. It also continued to listen to its franchisees and stylists, which led it to innovate and move into the eyebrow business with its Amazing Brow line of products, adding another potential revenue stream option for franchisees.

“The Amazing Lash Studio brand is a beauty service brand, so it is important to constantly be on the cutting edge of the world of beauty,” said WellBiz Brands, Inc.’s VP of operations strategy, Ariel Clay. “The industry moves fast and we put a major emphasis on bringing new and exciting products and services to our franchisees in order to help them grow their business — we see ourselves as the pioneer and leader when it comes to innovation and resources for our franchisees.”

Furthermore, the brand’s membership-based model of business helps provide franchisees a steady, predictable income that further helps Amazing Lash Studio owners strategize for the future and the next big trend in beauty above the mask.

With a rock-steady business model, the backing of WellBiz Brands Inc., and a dedication to product innovation, the Amazing Lash Studio brand remains a top franchise for entrepreneurs looking to build a business while helping guests look and feel their most confident.

The Amazing Lash Studio franchise system has ample room to grow across the country, but also a small enough footprint that a single city may accommodate multiple locations.

“The brand has reached an exciting milestone where we’re looking to capitalize on our good reputation and brand awareness with more studios across the country,” said Stanton. “We’re already strong in our primary markets, but now we have the support in place to offer this exciting business opportunity to franchisees nationwide.”

For now, these are the key markets that the Amazing Lash Studio franchise system has its eyes on for expansion in 2021 and beyond: Detroit; Denver; Cleveland and Cincinnati; New Orleans; Salt Lake City; Boise; Richmond; Milwaukee; Louisville; Omaha and Lincoln; Knoxville and Memphis; New York; Boston; Fayetteville and Asheville.

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. These franchises have been registered under the franchise investment law of the state of California.

Such registration does not constitute approval, recommendation or endorsement by the commissioner of corporations nor a finding by the commissioner that the information provided herein is true, complete and not misleading. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.