Steps to Becoming an Amazing Lash Studio Franchisee

To supplement this growth momentum, the Amazing Lash Studio brand is actively looking for qualified franchise candidates to join its system. “We look for someone who is a good team leader and is highly proactive, whether their professional background is in franchising or anything else,” said WellBiz Brands Inc. Chief Development Officer Matt Stanton.

“There’s no key formula on prospective owner background or previous work experience: The biggest factor that correlates with success is the willingness to get really involved in a business. This doesn’t mean Amazing Lash Studio franchisees have to be the day-to-day manager, but they need to make sure the culture of their business is being positively shaped on a day-to-day basis. We want an owner that takes an active interest in their studio and team .”

Research and discovery steps

For those interested in the Amazing Lash Studio system’s glamorous business opportunity, here are the basic research and discovery steps that they will need to take.

• Step 1: Discover What the Lash Industry Has to Offer First, franchise candidates are introduced to the exciting opportunity represented by the lash space within the $84 billion beauty industry. For centuries, women have coveted long, full eyelashes. Before semi-permanent eyelash extensions, the only options were mascara, which must be applied and removed, and strip lashes, which are glued to the skin and are intended to last approximately one day.

Now, semi-permanent eyelash extensions have become a mainstream part of beauty regimens for women around the world. With a growing footprint, winning business model and continued innovation, the Amazing Lash Studio brand is defining this beauty category as the market leader.

“Within the franchise industry, there are very few new categories, but the eyelash-extension segment is growing in a big way, with a lot of new adopters,” said Stanton. “The brand is hitting that critical mass where it’s past the early-adopter phase and approaching the elbow of the adoption curve, where it really takes off. Franchising doesn’t see segments hitting that phase very often, so it’s very exciting, and the Amazing Lash Studio franchise system is by far the biggest player in the segment, with about three times as many studios as its nearest competitor.

The brand is the category leader, but there's still incredible unmet demand nationally, so we’re not taking our foot off the gas pedal.”

Growth and daily operations

• Step 2: Explore Opportunities for Growth and Learn More About Daily Operations Whether the goal is to open a single studio to start, or to open multiple locations on an agreed-upon schedule, the Amazing Lash Studio franchise system has developed the business structures, the operational tools and the support functions needed for franchise owners to run an efficient, well-planned business .

The Amazing Lash Studio system offers clients four unique lash styles, a variety of lengths and thicknesses, and the customizable combinations to fit each guests’ specific look. With proper care and regular maintenance visits, members can have maintenance-free glam everyday, with touch-ups usually needed about every two weeks, depending on the guest's natural lash growth cycle and personal preferences. The brand’s membership model helps create a year-round, appointment-based, recurring revenue model that allows franchisees to project business volume and adapt for growth accordingly.

Guests receive a high-end, spa-like experience in a relaxing, private setting. Each studio generally contains 8 to 12 private rooms , which allows studios to deliver a relaxing, unparalleled beauty service. The Amazing Lash Studio brand uses a patented application process to attach lightweight eyelash extensions to each natural eyelash to give customers the most natural-looking lash line available on the market.

In addition, franchisees can take advantage of multiple potential revenue streams: lash services including initial full sets, partial sets, touch-ups, and other innovative services, plus retail items such as mascaras, lash conditioning serums, and other private-label beauty and skin care products. And, of course, Amazing Lash Studio products and services are safe. Synthetic fibers are adhered to each natural lash and the brand only uses medical-grade adhesive. All of this is why clients are continuing to flock to the brand and sign up for monthly memberships nationwide.

Meet the team and training

For the final step, candidates attend a Meet the Team Day in order to learn more about the brand in person (or virtually during the COVID-19 crisis) and meet the leadership team face to face. Heather Elrod, CEO of Amazing Lash Franchise LLC , has a career that spans 25 years in the franchise and beauty sectors, with executive positions at companies ranging from new and emerging businesses to multi-billion dollar businesses. Elrod brings her passion for supporting women and female entrepreneurship to her leadership role within the Amazing Lash Studio system.

Candidates will also meet WellBiz Brands Inc. Chief Development Officer Matt Stanton. Prior to joining WellBiz, Stanton served as the Vice President of Strategy and Development for Smashburger®, where he oversaw the brand’s unit growth. He played a vital role in building the chain from 100 units in 2011 to over 350 units by 2016. His expertise in growing a brand plays a vital role in the future growth of the Amazing Lash Studio system.

Other team members include Ariel Clay, Vice President of Marketing; Jordan Levine, Vice President of Operations; Jeremy Morgan, Chief Executive Officer of WellBiz Brands Inc. and Trever Ackerman, Chief Marketing Officer of WellBiz Brands.

Franchisees receive complete pre-opening training at the brand’s franchise university and on-site in the studio ; this includes hands-on training for stylists using patented, efficient eyelash application techniques. Franchisees also receive ongoing support, a proprietary operations manual and local marketing, branding and advertising assistance . The Amazing Lash Studio brand utilizes a business intelligence platform that gives franchisees access to every KPI at a glance to understand what is happening in their studios operationally and trains franchisees on how to use this data to their advantage.

“The training available for franchisees and their lash stylists, managers and lash consultants is best-in-class,” said Stanton. “Our technology, innovation and resources are also best in class. Wrap all those things together, and you find one of the best opportunities in franchising with the strongest-possible support system to help ensure success.”

“The Amazing Lash Studio franchise system is looking for franchisees who are passionate about the business and franchise model ,” said Lauren Wanamaker, Senior Director of Franchise Development for Amazing Lash Franchise, LLC. “As we continue our growth nationwide, we want to find franchisees who are the right fit— there's a strategy behind the business which is what's made us the biggest lash brand in the franchising industry.”

Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.