Amazing Lash Studio® Celebrates the Opening of its 250th Salon

We spent the year focused on healthy growth and bringing in qualified franchise partners who share our core values and who are passionate about the beauty business,” said CEO Heather Elrod. “Reaching 250 units is a major milestone for Amazing Lash Studio® and we are confident that the Laguna Niguel community will be perfect for our industry-leading services.

Nadia Romeo, the owner of the Laguna Niguel salon, started a digital marketing company before exiting to embark on her new entrepreneurial journey. “In order to follow my passion to help women feel confident and look amazing, I began looking into female-dominated business opportunities, specifically the semi-permanent eyelash extension segment. I had been getting my lashes done for years and had seen a few Amazing Lash Studio® locations in California.

After doing my due diligence and reaching out to the corporate team for more information, it was clear that Amazing Lash Studio® checked all of my boxes .”

The Amazing Lash Studio® brand provides franchisees opportunities for recurring revenue. The industry leading franchise also features a strong support infrastructure , a “ Get Open and Grow” marketing strategy and an emphasis on ongoing stylist training .

“ The Amazing Lash Studio® brand really stands out from other concepts and independent companies in the eyelash segment ,” said Romeo. “The corporate team listens to its franchise partners and is willing to work together to streamline processes and improve the business model.”

Since opening the studio in Laguna Niguel, Romeo has enjoyed working closely with the community. “We recently partnered with Laura’s House , a domestic violence shelter for women in Orange County, as well as the town’s Chamber of Commerce. It has been amazing to make an impact on our community by empowering women not only through employment but also with our beauty services.”

The Amazing Lash Studio® team is excited to cross the 250-unit milestone, with no plans to slow down. According to Matt Stanton, chief development officer of WellBiz Brands Inc., Amazing Lash Studio® is opening, on average, almost one unit per week. Thanks to increasing demand for eyelash extensions in the marketplace , the brand recently opened its first stores in four new states: Michigan, Louisiana, Iowa and Massachusetts.

• We are looking to maintain our rate of growth in 2020 and continue to build out in cities that have yielded our top-performing franchise locations,” said Stanton.
• We’ve developed a strong presence in several U.S. cities, including New York , Philadelphia and San Diego . We want to be the first place that comes to mind when customers think of semi-permanent eyelash extensions.”

Overall, Romeo is proud to be the owner of the 250th Amazing Lash Studio® salon and is eager to continue growing throughout southern Orange County. With a unique service dedicated to providing a great customer experience, plus many resources to help franchisees be the best in the business, the Amazing Lash Studio® brand is continuing to dominate the eyelash extension sector.