Franchise Deep Dive: CertaPro Painters Franchise Costs, Fees, Profit and Data

Franchise overview

CertaPro Painters is a commercial and residential painting franchise that aims to provide reliable and convenient painting services for homeowners and business owners alike. CertaPro Painters was founded in 1992 and has since grown to become the largest painting company in North America.

CertaPro Painters operates under the purview of FirstService Brands, a multi-brand property services franchisor that also owns California Closets, Floor Coverings International, Paul Davis Restoration and Pillar To Post Home Inspectors.

As of December 2023, there are more than 350 CertaPro Painters locations across North America. The brand is actively offering new franchise opportunities throughout the country, and is targeting the following markets:

• Corpus Christi, Texas

• Davenport/Quad Cities, Iowa

• Evansville, Indiana

• Henderson, Texas

• Lansing, Michigan

• Lincoln, Nebraska

• Long Island, New York

• Los Angeles, California

• Norman, Oklahoma

• North Las Vegas, Nevada

• Scranton/Wilkes-Barre, Pennsylvania

• Springfield, Missouri

• State College, Pennsylvania

• Tucson, Arizona

Business model and benefits

CertaPro Painters’ business model is centered around providing reliable painting services for residential and commercial customers alike. According to the brand’s website, starting a CertaPro Painters franchise is a relatively simple and quick process, as it does not require a physical office or a lot of inventory.

Additionally, the brand does not require its new owners to have prior industry experience. Instead, CertaPro Painters seeks “assertive individuals who possess leadership, tenacity, attainment, introspection, and precision.” The brand will provide two one-week training sessions at its headquarters in Audubon, Pennsylvania to prepare owners for the life of a CertaPro Painters franchisee. This training consists of a combination of classroom, video, online and field learning as well as pre-calls and webinars.

CertaPro Painters lists the following benefits to operating one of its franchises:

• Management support

• Exclusive territory

• Vendor discounts and recommendations

• Assistance with lead generation

• Branded materials and uniforms

• Backing from a nationally recognized brand

Financial performance and costs

In 2022, the average gross sales for a CertaPro Painters franchise was $2,108,170 up from $549,215 in 2009.

As of the publishing of this story, the initial investment required to open a CertaPro Painters franchise ranges from $155,750 to $302,500. This investment is broken down into the following costs:

• Initial Franchise Fee: $65,000

• Commercial Services Fee: $10,000

• Advertising and Marketing: $40,000

• Miscellaneous Opening Costs: $2,000 to $5,000

• Equipment: $1,000 to $15,000

• Office Equipment: $500 to $5,000

• Vehicle: $2,500 to $10,000

• Contractor License: $250 to $7,500

• Computer System and Proprietary Software: $9,000 to $11,500

• Travel and Living Expenses While Training: $1,000 to $4,000

• Insurance: $5,000 to $12,500

• Real Estate: Varies

• Additional Funds: $19,500 to $75,000

The initial franchise fee for opening a CertaPro Painters franchise is $65,000. Franchise owners are also required to pay an ongoing royalty fee ranging from 4% to 6% and an ad fee of 2% to 3%.

• Michael Stone – President and CEO

• Dawn Perry – Chief Brand Officer

• Bill Palliser – Executive VP of Operations

• Rich Hoffman – SVP of Leadership and Strategy

• Adam Biedenbender – VP of Franchise Business Development

• Yana Duman – VP of Brand Strategy

• David Proulx – VP of Operations

• Christian Russo – VP of Performance Marketing

• Rich Volp – VP of Business Solutions

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