Smalls Sliders® Unveils Strategic Brand Refresh

As a brand that has been shakin’ up the industry since its inception in 2019, Smalls Sliders is embracing a slider state of mind with updates to its brand identity and image amid its unprecedented growth. At the center of the refresh is an updated logo that highlights the brand’s iconic slider and signature ‘Smorange™’ color. Accompanying the revived branding is an entirely new website.

The updated site embodies the brand’s simplicity and offers streamlined navigation, making the brand’s inception and growth story a focal point for users. The site also includes online ordering and teases the brand’s loyalty rewards program, launching in early January 2024.

“Being next-gen is a fundamental part of what makes Smalls so special,” said Michael Alberici, SVP & Head of Marketing for Smalls Sliders. “This is a significant milestone for our brand as we continue to evolve from a concept to a leading brand in the QSR space. The new website and our refreshed identity both set the standard for the heights that we aim to reach, allowing us to further connect with our guests on a deeper level and help create unforgettable moments. The energy surrounding our brand is radiant and contagious, and we’re thrilled for what the future holds for Smalls Sliders.”

The new visual identify of Smalls Sliders is paired with a new purpose: to make everyone’s day a small bit better, mission: to serve cheeseburger sliders better than anyone else, and vision: to be the cheeseburger slider brand that shakes up the big burger industry. These big statements are what have transcended Smalls Sliders into the hottest QSR concept and the biggest thing to happen to burgers since buns.

“2023 has been a game-changer for our brand,” said Maria Rivera, CEO of Smalls Sliders. “As we head into a year filled with even more explosive growth, updating elements of our brand during such a pivotal time allows us to continue to be at the forefront of such a dynamic QSR industry.”

Smalls Sliders has over 125 Cans open or under development across the Southeast and Texas. The restaurant has already garnered industry recognition, with QSR magazine featuring the brand in its “40/40 List for 2022: America's Hottest Startup Fast Casuals” and its 2023 QSR 50 Contenders list. Other accolades include Nation’s Restaurant News naming the brand as one of the publication’s “Breakout Brands of 2023,” in addition to ranking on this year’s Entrepreneur magazine “Top New & Emerging Franchises” list.

Smalls Sliders was the brainchild of Founder Brandon Landry, with former pro football NFL quarterback Drew Brees joining him as an initial investor, and is backed by industry veterans at 10 Point Capital. The QSR restaurant focuses exclusively on craveable premium cheeseburger sliders, with every meal cooked to order. Smalls Sliders delivers both drive-thru and popular walk-up experiences, serviced from a unique modular construction design, allowing real estate flexibility and rapid construction of new restaurants.

As a fast-growing concept dedicated to serving fresh, cooked-to-order cheeseburger sliders, the Smalls Sliders franchise opportunity brings real estate flexibility and rapid construction of new restaurants with its unique modular design.