TL;DR
Consumer confidence dipped slightly in August, with a Consumer Confidence Score of 55.4, according to the Numerator Consumer Sentiment Tracker. 33% of consumers think it's very or somewhat difficult to find employment in the current job market.
Consumer confidence dipped slightly in August, according to the Numerator Consumer Sentiment Tracker. The August Consumer Confidence Score was 55.4 (-0.
3 points vs. July, -0.5 points vs.
last year), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. Numerator provides a comprehensive monthly view of consumer confidence, spending & saving considerations, and future financial outlook. Here's the latest: 33% of consumers think it's very or somewhat difficult to find employment in the current job market (+1 point vs.
July, +3 points vs. last year). 48% of consumers say their household's financial situation is currently good or very good.
41% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Consumers with spare cash say they're putting it in savings (35%) and paying down debts (33%). In addition, 13% of consumers say they do not have any spare cash.
19% of consumers say they will use spare cash to do home repairs or improvements, down 2.3 points vs. last year.
To save money, consumers are shopping for items on sale (40%), using coupons/discount codes (39%), and cooking at home (39%). 33% of consumers say they are spending less overall (-0.2 points vs July, -1.
2 points vs. last year). The August Financial Outlook Score was 51.
4 (-0.5 points vs. July, +0.
6 points vs. last year) as consumers express mediocre feelings about their future finances. Thinking about one year from now, 26% think their finances will be better than they are now, 51% think they'll be the same, and 23% think they'll be worse.
In this story
This story was originally published by M. Scott Morris in Franchising.com on September 10, 2025. Burnaze summarizes and links to the original reporting.
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