Numerator is a company in Burnaze's franchise knowledge graph, mentioned since 2021. 64 stories link here, each summarized from the original publisher.
The QSR pizza category may have just gotten a much-needed win after a string of bad news, including negative sales in 2025 and hundreds of location closures among the largest brands like Papa Johns, Pizza Hut, and Papa M
QSRs account for 45% of pizza spend in the US market
Yard House is a $1 billion brand with double-digit sales growth.
New data shows the Texas-based convenience giant is seeing a slight dip in foot traffic as rivals Wawa and Sheetz gain ground.
The price gap between beef and chicken sandwiches and wraps at quick-service restaurants has fallen from roughly 80 cents to 10 cents since 2023.
Since launching its multistate expansion strategy in 2019, Lake Jackson, Texas-based Buc-ee’s has steadily entered new markets while continuing to expand its footprint in existing ones.
McDonald's lost $310 million in sales from low-income diners last quarter.
Restaurant chains like Portillo's and Wendy's promote bundled meals to attract price-fatigued consumers.
QSR customers favored chicken items in 2025, with McCrispy Strips leading.
Household prices rise 2.4% year-over-year in December, following a 0.36% increase in November and a 0.04% increase in October.
Dunkin', Starbucks, and Sonic attract repeat customers with fall drinks
Prices for everyday household purchases increased 0.38% in November, following a 0.03% increase in October and a 0.66% increase in September.
Baby Boomers account for 33.7% of U.S. sales, with the average Boomer household spending $21,048 annually and making around 733 shopping trips per year.
56% of consumers shopped primarily or exclusively online during 2025 Cyber Weekend.
Gen X consumers account for 34% of U.S. sales, shifting their focus toward pets and premium brands.
The Supplemental Nutrition Assistance Program (SNAP) is in the news lately, soNumerator tracked purchase data and surveyed verified buyers to update its SNAP Insights Center.
Gen Alpha has an estimated $28 billion in direct purchasing power, according to Numerator's latest research featured in Gen Alpha Shopping Trends to Expect in 2025 and 2026, which explores how Gen Alpha—the first cohort
Chicken accounts for 37% of total QSR food spend, Numerator reports
Nearly 90% of U.S. consumers expressed concern about U.S. tariffs, according to a survey conducted by Numerator.
Consumer confidence dipped slightly in August, with 33% of consumers finding employment difficult and 48% saying their household's financial situation is current.
Numerator's Retailer, Restaurant & Brand Snapshots provide a quick look at key shopping metrics and shopper profiles for a variety of U.S.
After the launch of McDonald’s McDonaldland Meal, a nostalgic Happy Meal for adults, on Aug.
Consumer confidence held steady in July, with stable levels of comfort in all areas, according to Numerator, which tracks purchase data and surveys verified buyers to understand shifts in consumer behavior.
86% of U.S. consumers are concerned about the effects of tariffs on their personal finances, with 61% worried about higher prices on everyday goods and 57% worried about general inflation.