Adweek: Facebook Rolls Out Updates to its Slideshow Ads

Nearly a year after Facebook introduced its Slideshow ads, the social network is making some changes in order to make the tool more effective for brands.

According to a recent article in Adweek , Facebook’s Slideshow ads originally allowed brands to create multimedia images from still shots. But now, advertisers can include text and music in their Slideshows. Facebook is initially offering brands a variety of music options, however advertisers will soon be able add tracks of their own.

Those aren’t the only upgrades Facebook made to its Slideshow platform—advertisers can now make multimedia ads straight from their mobile devices. They also have the option to include up to 10 photos instead of being limited to seven.

Facebook says its Slideshow ads have been effective for both large and small businesses. In a blog post announcing the new upgrades, the social network noted that one of its Slideshow users—sock company Stance—reported seeing clickthrough rates jump 2.42 times and return on ad spend allow increase by 1.48 times.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.