TL;DR
Sugar Wing, a fast-casual chicken concept, has partnered with Tampa Bay Buccaneers Running Back Bucky Irving, who joins as a Strategic Investor and Brand Ambassador. The partnership aims to build brand awareness and reflects Sugar Wing's commitment to authenticity and quality.
Sugar Wing, Tampa Bay’s breakout fast-casual chicken concept announced its partnership with Tampa Bay Buccaneers Running Back Bucky Irving. Irving joins Sugar Wing as a Strategic Investor and Brand Ambassador. As an early fan of Sugar Wing, Bucky is leveraging his platform, energy, and deep community roots to build brand awareness.
The Irving-Sugar Wing partnership is built on a foundation of authenticity, uncompromising quality, and dedication to Tampa Bay. Bucky’s bold, fearless approach on the gridiron perfectly reflects Sugar Wing’s commitment in the kitchen – using only fresh, never-frozen chicken that is flavored with delicious scratch-made sauces.
“Sugar Wing is everything I look for in a brand — real food, great team, and real roots in Tampa Bay. I’m proud to represent something that reflects who I am and where I play,” says Bucky Irving, Tampa Bay Buccaneers Running Back
“Bucky Irving is the perfect embodiment of the Sugar Wing spirit — relentless, authentic, and dedicated. Our partnership with Bucky is all about connecting with our community through someone they already love and trust,” adds Carlos Pasquotto, CEO, Sugar Wing
In this story
This story was originally published by Danny Klein in QSR Magazine on June 9, 2026. Burnaze summarizes and links to the original reporting.
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