TL;DR
Al Pascual is launching Discovery Map of Crystal River, FL, a travel guide, in August 2024. Pascual, a fan of Discovery Map, is returning to his native Florida after a retail career in Connecticut.
“As somebody who’s done my share of traveling, I’ve been a fan of Discovery Map for years. Typically, I keep them. I found one in my drawer the other day that I’ve had for 20 years,” said Pascual. “Launching this new map gives me a chance to return to my native state of Florida and assimilate into the community with a product I love.”
Pascual grew up in Florida and moved north to Connecticut where he began a retail career, working for organizations such as FedEx, Stop & Shop, Ryder and GoPuff. With his kids grown, he wanted to return home to Florida. Discovery Map provided the opportunity to return home and do so with a product sorely needed in an area that depends heavily on the tourist industry.
Discovery Map produces colorful, hand-drawn maps that are a favorite of travelers seeking local dining, attractions, businesses, cultural experiences and great destinations. Discovery Maps can be found on display at visitor centers, local stores, restaurants, hotels and attractions.
“Citrus County and specifically Crystal River is known as the ‘Home of the Manatee’, yet there’s much more to the area than outdoor recreation. You catch a flavor of old Florida,” said Pascual. “Discovery Map of Crystal River will showcase all of that as well as the communities of Homosassa, Inverness, and Floral City.”
In this story
This story was originally published in Franchising.com on March 8, 2024. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.