TL;DR
Kay Ainsley, Managing Director at MSA Worldwide, discussed the importance of a well-designed development website for franchises. 1851 Franchise ranks the best development website for franchises among all segments.
Each year, 1851 Franchise ranks the best development website for franchises among all segments. Our panel of expert judges studied more than 200 websites, critiquing factors such as first impressions, quality of content and ease of use. This year, we sat down with each judge to discuss what they found and their advice for franchise brands hoping to elevate their sales websites.
Today, we speak with Kay Ainsley, Managing Director at MSA Worldwide, a franchise advisory that the International Franchise Association has called, “the leading strategic and tactical advisory firm in franchising.”
In this story
This story was originally published in 1851 Franchise on December 29, 2021. Burnaze summarizes and links to the original reporting.
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