Edible increases corporate staff by 27 per cent during pandemic

Edible, the international franchisor of fresh fruit arrangement retail stores, has expanded its corporate staff from 150 to 190 team members since the beginning of the pandemic in March 2020.

New hires include additions to both the Edible team, as well as Netsolace, the tech solutions arm of Edible Brands. Many new roles filled are in the information technology, eCommerce, and franchise development departments.

“In the midst of this global health crisis, Edible customers have relied heavily on our support center and our franchise system to deliver essential, nutritious products as well as our signature gifts,” said Tom Horn, VP of human resources of Edible Brands. “As a result, we have consistently surpassed our sales records while introducing innovative new products on a nearly monthly basis. We’ve had to significantly expand our team in order to support and sustain our systemwide growth, and we plan to continue this hiring surge by increasing our corporate team by at least another 25% in the coming months.”

Among the new Edible executives are Kara Rich as director of licensing, Naheed Adil as project director and Isyol Cabrera as director of real estate and construction. Executive additions to the Netsolace team include Andrew Soltis as informational technology director and Joseph Reiter as director of products.

As well as its corporate additions, Edible franchise owners are growing their teams, and seasonal hiring is projected to create up to 10,000 holiday positions across the brand’s global stores. Furthermore, as many as 30 new Edible stores are scheduled to open and will be looking to onboard staff in the coming months.

“We are grateful and proud that we are able to provide new job opportunities at a time when the national unemployment rate is so high,” said Horn. “As we continue to grow our business, we intend to continue contributing to the global economy with even more staff increases in the coming months and years.”