How the Amazing Lash Studio® Brand Is Supporting Franchisees During This Time

Like so many franchise brands, the Amazing Lash Studio**®** franchise system has been affected by COVID-19-related shutdowns. However, the leading eyelash-extension services brand is taking several steps to ensure franchisees feel supported throughout the pandemic.

The Amazing Lash Studio brand is inherently well-positioned from a support standpoint, as it falls under WellBiz Brands, Inc.’s management portfolio, which also oversees the Elements Massage® and Fitness Together® health and wellness concepts.

As the COVID-19 pandemic started forcing temporary closures, the first thing WellBiz Brands, Inc. did was ensure constant and consistent communication across all three brands. To that end, the brand is sending daily emails to all franchisees and conducting consistent support webinars. The leadership team is also reaching out to individual franchisees to help provide guidance on navigating the current climate.

“Franchisees are also supporting each other and connecting with each other,” senior director of development Lauren Wanamaker said. “As a franchisor, it’s always been one of our biggest responsibilities to help franchisees connect and build that support network, and they are utilizing and leveraging that network as they go through this together. Our franchisees have really stepped up in a big way.”

Financial support measures

In terms of financial support, the Amazing Lash Studio brand is providing guidance on how franchisees can work with their landlords in obtaining rent relief and navigating the CARES Act, as well as sharing the resources provided by the Small Business Administration (SBA).

“We’re really just sharing all of these resources and ensuring we have a multi-channel communications plan,” Wanamaker said. “We’re also focused on the membership base and the franchisee’s employee base, and supporting owners in their efforts to retain both throughout all of this.”

To that end, the eyelash extension services brand is starting to think about what the landscape will look like on the other side of this COVID-19 pandemic and how the Amazing Lash Studio brand can best reactivate its membership base. Wanamaker noted that the brand has a strong outlook, as Amazing Lash Studio locations work in a high-demand industry and operate in a private setting.

Membership base retention

“With the right communication and the right strategy, we can maintain that membership base and pick up right where we left off,” Wanamaker said. “There is a pent-up demand right now for our services. People are eager to get back into their beauty routines. The Amazing Lash Studio brand’s leadership team is very confident it can bounce back from this once the doors are reopened and possibly be stronger than before.”

Especially encouraging is that many members have asked to not have their memberships frozen, Wanamaker said. Instead, they are opting to save their accruing appointments for future days.

“That’s the benefit of having a membership model,” Wanamaker said. “Maintaining that membership base allows studios to weather the storm and makes it potentially easier to come out of these types of scenarios than a non-membership business.”

Then there’s the fact that the Amazing Lash Studio system offers franchisees multiple revenue streams. In addition to its membership model, the brand sells its proprietary retail products and offer multiple innovative services which can also help boost business when locations reopen.

“From an innovation perspective, anything that can provide a separate revenue stream, even if it brings in less revenue than a membership, can be beneficial for franchisees, and the WellBiz Brands leadership team has done a phenomenal job on this front,” Wanamaker said.

For now, though, the Amazing Lash Studio brand’s leadership team is laser-focused on supporting franchisees and keeping them center stage.

“For the foreseeable future, 100% of our focus is on franchisees,” Wanamaker said. “All that matters is helping them get through this right now and coming out stronger on the other end.”

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. These franchises have been registered under the franchise investment law of the state of California.

Such registration does not constitute approval, recommendation or endorsement by the commissioner of corporations nor a finding by the commissioner that the information provided herein is true, complete and not misleading. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.