Freddy’s Promotes Lindsey Kochanski to VP of Marketing

Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers, announced today the promotion of Lindsey Kochanski to Vice President of Marketing.

In her new role, Kochanski will oversee the Brand Team and continue to advance Freddy’s marketing strategy. Her clear vision, thoughtful approach and ability to bring people together will help drive initiatives that increase traffic, promote sales, create efficiencies and support the brand’s continued growth.

“Lindsey pairs a strong strategic vision with a thoughtful, collaborative approach,” said Erin Walter, Freddy’s Chief Marketing Officer. “She understands how to translate brand strategy into programs that connect with distinct audiences and support our restaurants. Since joining Freddy’s, she has demonstrated an unwavering commitment to excellence and a deep understanding of our brand. I’m confident her leadership will help us build on our momentum and drive meaningful growth.”

Kochanski brings nearly 20 years of experience in brand strategy, retail and foodservice marketing, and digital programs. Before joining Freddy’s in 2023, she held marketing roles at The Coca-Cola Company, where she developed integrated plans, targeted campaigns and audience-specific tools.