Amazing Lash Studio® Sets Sites on Idaho Development

According to a recent article from the Idaho State Business Journal, leading lash extension franchise Amazing Lash Studio® is one of the few beauty brands looking to grow amid the COVID-19 crisis, and it's looking to Idaho as its next target.

With the capacity to hold up to five Amazing Lash studios and create up to 75 new jobs Lauren Wanamaker, senior director of development for the brand, considers Idaho a promising prospect. While many brands in the same category have struggled to make ends meet this past year, Amazing Lash found a silver lining.

“Now, more than ever, women are focusing on the impact that their eyes have on their overall appearance,” Wanamaker told the Idaho State Business Journal. “While eyelash extensions have always created a big impact on one’s appearance, it is now all that is noticed, due to mask wearing. Women are spending less and less money on face makeup and lipstick and are focusing on what shows: the eyes.”