Build-A-Bear Scores New Partnership Deal with Super Bowl LVIII Champion Kansas City Chiefs

announced today an exclusive multi-year deal with the back-to-back Super Bowl Champion Kansas City Chiefs. Build-A-Bear will be the presenting partner of both the popular team mascot, "KC Wolf," and the Chiefs digital Fan Cam experience focused on game attendees tagging themselves in a high-resolution, full-stadium picture as well as locating a Build-A-Bear in the stands during each home game for the chance to win a special prize. This collaBEARation between the two Missouri-based organizations also makes Build-A-Bear the "official bear" brand of the storied team.

"We believe this multi-dimensional relationship underscores the winning formula that has been created between the two organizations, and adding the Kansas City Chiefs, our corporate "home team," to the roster is clearly a touchdown," added Chris Hurt, Chief Operating Officer of Build-A-Bear.

For over 20 years, Build-A-Bear's officially licensed NFL product has delighted both football and furry friend fans. The new product lineup sports a variety of official co-branded products for EVERY NFL team and are available online and in select Build-A-Bear Workshops across the country where localized team offerings will be featured. This season, an amplified marketing effort will support an opportunity for fans to get in the game on "Jersey Thursdays" at participating Workshops by wearing their favorite NFL team jersey to receive a 10% discount on a Build-A-Bear in-store purchase starting Thursday, September 5.