TL;DR
Rick Robinson, founder of Services4Franchising, shares five key things to know before buying a franchise, including personal goals, deal-breakers, skill set, financial wherewithal, and available resources. Investing in a franchise requires careful consideration of these elements to choose the best opportunity.
You’d like to buy a franchise, but you’re new to this whole thing. Not to worry, thousands of people buy into their first franchise every day. However, the process can be daunting and sometimes complicated.
Rick Robinson, founder and CEO of Services4Franchising offers up five things you should know before you make a purchase decision. Ask yourself: What your personal goals areWhat changes are you looking to make in your life, what does your ideal lifestyle and daily activity look like, what are your financial goals? You should be able to answer these key questions before you make any decisions.
Having a clear vision of your goals will be essential to choosing the right business for you, one in which your goals are attainable. Exactly what you’re open to and what your deal-breakers areThis knowledge goes hand-in-hand with identifying your goals. You may love pizza for example and be really passionate about opening a pizzeria; however the pizzeria concept in reality may not provide the lifestyle you’re looking to achieve.
Buying a franchise because you are passionate about the product may not be the best move for you; what you should really be looking for is a strong business model and a great support team. Do some soul searching and think about everything that you might be open to; keep your options broad and narrow down through research, not necessarily your first impression. Your own skill setYou need to be honest with yourself about what your strong suit is.
Are you a marketing genius, a great salesperson, an expert operations manager, a talented manager or a skilled accountant? All of the above? None of the above?
Once you identify what you can bring to the table, you’ll be able to identify businesses in which your skills transfer. Knowing your own skills will also make it clear if you potentially need to factor in additional staff or a business partner to your investment equation, to bring skills to the table you may not have. Your true financial wherewithalThere is a wide range of investment levels for franchises and when you’re trying to figure out at which level you fall, you need to think about two things: What the upfront cost will be (franchisee fee, real estate, inventory, etc.)
and what your living expenses will be during the ramp-up time of your new business. You’ll need money to live off of while you’re working toward profitability in the early phases of business ownership. What resources are available to youBuying franchise is a life-altering decision.
Just like any other major decision, it’s not easy to go it alone, and you don’t have to! With thousands of franchise opportunities across countless industries, it’s daunting for many to even figure out where to start. What many people don’t realize is that there are franchise coaches and consultants with decades of experiences matching people with the best franchise opportunity for them, some of which are available to you at no cost, like Services4Franchising.
Investing in a franchise will certainly not be the easiest thing you’ve ever done, but if you can map out these five elements beforehand, you’ll be five steps ahead in choosing the best opportunity for you.
In this story
This story was originally published in 1851 Franchise on October 7, 2015. Burnaze summarizes and links to the original reporting.
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