Allegra Marketing Print Mail Unveils Notable Industry Insights for 2024 with Ink & Impact Report

According to the research created in collaboration with Ascend2, a B2B research agency, a staggering 58 percent of marketers express their intent to increase the use of printed marketing materials in 2024. Even seasoned marketers, 71 percent of whom have over five years of experience, showcased remarkable engagement with printed materials in the past year. This solidifies the persistent value that print strategies bring to the marketing landscape.

"Our Ink & Impact survey undeniably validates the importance of print and direct mail in the evolving marketing landscape," said Burke Cueny, Executive Vice President, Marketing for Alliance Franchise Brands, the parent company of Allegra Marketing Print Mail. "These compelling statistics underscore the trust marketers place in print as a reliable channel for promoting and growing their business. With this knowledge, we remain eager and excited to continue providing businesses with tailored marketing, print, and direct mail advertising solutions.”

The survey also reveals that 76 percent of marketers anticipate a significant boost in their budget for printed marketing materials in the year ahead. In addition, 88 percent of marketers attest to the efficacy of printed marketing materials in driving leads for their businesses. Brochures and flyers emerged as popular choices, utilized by seven out of 10 marketers in the past 12 months.