L&L Hawaiian Barbecue Sets New National SPAM Musubi Day Record

L&L Hawaiian Barbecue, the largest Hawai‘i-based restaurant chain, set a new National SPAM Musubi Day record during its sixth annual celebration on Saturday, August 8, distributing more than 20,000 free SPAM Musubi at participating restaurants nationwide.

The milestone marked the biggest National SPAM Musubi Day celebration since L&L Hawaiian Barbecue established the annual food holiday in 2021. Guests across the country gathered to enjoy one of Hawaii’s most recognizable grab-and-go foods, with many locations hosting live entertainment, giveaways, family-friendly activities and special menu promotions. L&L Hawaiian Barbecue’s Keeaumoku restaurant in Honolulu led the festivities, distributing 500 free SPAM Musubi.

“Six years ago, we created National SPAM Musubi Day as a way to celebrate a food that means so much to Hawaii and share it with communities across the country,” said Elisia Flores, chief executive officer of L&L Hawaiian Barbecue. “To see more than 20,000 musubi enjoyed this year is an incredible milestone and a reflection of how this celebration continues to grow. We’re grateful to our franchisees, team members and guests who have embraced this tradition and helped us share a taste of Hawaii with even more people each year.”

Celebrations Across the Country Select L&L Hawaiian Barbecue locations expanded the festivities with community celebrations highlighting local franchisees, Hawaii’s culture and aloha spirit.

Del Mar, CA

Franchise owner Sole’ Leano transformed the Del Mar restaurant into a Hawaii celebration complete with live ukulele music by Quintin Holi, complimentary keiki stickers, island-inspired face painting and photos with Hormel Foods’ mascot, SPAMMY. The Del Mar location distributed more than 200 free SPAM® Musubi as families gathered throughout the day to enjoy the festivities.

Concord, NC

Franchise owner Franny Robinson welcomed guests with live hula performances by Siva Tasi Ho’okahi Autahi Nui and a special appearance by Hormel Foods’ mascot, MUSU. The Concord location distributed more than 150 SPAM Musubi during the family-friendly celebration of Hawaii music and culture.