L&L Hawaiian Barbecue to Celebrate Sixth Annual National SPAM Musubi Day

L&L Hawaiian Barbecue, the largest Hawai‘i-based restaurant chain, will celebrate the sixth annual National SPAM Musubi Day on Saturday, August 8, with one free SPAM® Musubi per guest from noon-4pm local time at participating locations, while supplies last.

This year marks the first time National SPAM Musubi Day falls on a Saturday, creating a weekend opportunity for guests to gather with family and friends while enjoying one of Hawaii’s most beloved local foods. Select restaurants may also feature special events, exclusive menu promotions, entertainment or giveaways, with details varying by location.

National SPAM Musubi Day is L&L’s largest annual celebration and reflects the brand’s mission of Serving Aloha Worldwide. For many guests, SPAM Musubi is a familiar taste of the Islands. For others, it serves as an introduction to Hawaii’s unique local food culture and the broader Plate Lunch tradition.

“National SPAM Musubi Day has become a meaningful tradition for our L&L ʻohana because it brings people together around a food that is deeply connected to Hawai‘i,” said Elisia Flores, chief executive officer of L&L Hawaiian Barbecue. “SPAM Musubi is nostalgic and iconic. We love seeing people share that experience with family and friends, and we’re honored to continue celebrating this local favorite with communities across the country.”

National SPAM Musubi Day was officially established in 2021 through a proclamation by Hawaii’s governor and recognition in the National Day Archives. The date August 8, or 8/08, pays homage to Hawaii’s 808 area code, a widely recognized symbol of local pride.