Juice It Up! Inks Nine-store Franchise Development Deal In Northern California

Prior to signing on to become its newest franchisee, Singh’s appreciation for Juice It Up! grew as a multi-location owner of numerous Mountain Mike’s Pizza restaurants. Mountain Mike’s and Juice It Up!

have proudly operated under the same ownership flag since 2018, and Singh is expected to harness the same consummate support in the new venture he has experienced for several years as a Mountain Mike’s Pizza franchisee. He will begin serving Juice It Up!’s fresh-squeezed raw juices, blended-to-order real fruit smoothies, and nutrient-rich açaí and pitaya bowls at the first location expected to open in Santa Maria this summer.

“I own and operate many successful Mountain Mike’s Pizza franchise locations throughout Northern California, and when it became time for me to diversify my franchise portfolio with another best-in-class brand, I didn’t have to look far to see that Juice It Up! was the clear choice given my many positive experiences with the brand’s talented ownership team,” said Singh. “Considering the rising popularity of the smoothie and juice industry, I am eager to introduce Juice It Up! to new guests.”

“Juice It Up! is thrilled to be partnering with Boby, especially considering his deep franchise portfolio experience in this region and his commitment to excellence with every new restaurant he opens,” said Susan Taylor, Juice It Up! President and CEO.