KFC’s $10 bucket deal is now available each weekday

The fried chicken chain is expanding its value strategy by offering different $10 bucket deals every day of the workweek.

Read the original at Nation's Restaurant News
KFC’s $10 bucket deal is now available each weekday

TL;DR

KFC is expanding its value strategy by offering different $10 bucket deals every weekday, featuring four different bucket options. The promotion is part of the chain's turnaround strategy, which includes introducing new sauces and boneless chicken offerings.

KFC is evolving its $10 Tuesday deal into a new "Bucket of the Day” promotion, bringing a $10 bucket to customers each weekday. The promotion features four different bucket options:

  • 24 nuggets for $10 on Mondays, served with four sauces;

  • 8-piece drums and thighs on Tuesdays;

  • 10 wings on Wednesdays, served with two sauces;

  • 8 tenders on Thursdays, served with four sauces;

  • And (again) 24 nuggets/four sauces on Fridays.

"Figuring out what's for dinner is something everyone deals with," Chief Marketing Officer Melissa Cash said in a statement. “We took what our fans love about $10 Tuesday and expanded it into something bigger — a weekday experience with more options at the same $10 price — so you can switch things up without spending more."

This latest value play comes as the promotional environment remains intense amid historically low consumer sentiment scores as inflation lingers and gas prices rise. In March, KFC launched a lineup of Box Feasts with $7, $9 and $11 options, pulling a tiered pricing page from Yum Brands sibling chain Taco Bell.

During a panel at the recent Restaurant Leadership Conference in Phoenix, Catherine Tan-Gillespie, president of KFC U.S., noted that the chain’s $10 Tuesdays have performed well.

“We’re having to get surgical on value,” Tan-Gillespie said. “The clue is in the name. We’ve always been very successful at abundance in value. I think now even more so price point is becoming critical.”

KFC has also introduced a “Saucy Season” promotion featuring two new house-made sauces, Honey Chili Crisp and Jalapeño Ranch. The sauces are paired with a new Boneless Bucket for One, which includes three Original Recipe tenders, five nuggets, fries and a medium drink.

KFC’s Honey Chili Crisp balances sweetness and heat, while Jalapeño Ranch blends creamy ranch with cilantro and jalapeño.

This introduction fits two massive industry trends in boneless, portable chicken offerings and sauces. During the Wall Street Journal’s “Future of Everything” event Monday afternoon, KFC CEO Scott Mezvinsky said we will see more sauces from KFC moving forward.

“Sauces are a big deal. (Modern consumers) want not just the protein, but they want to have fun with it and dip it and dunk it and drip it. So, one of the things we’re going to be doing is applying sauces in different ways,” he said. “There's lots of areas you can play with sauces. That gets me excited also, because it's pretty easily operationally to make a reality as well.”

KFC is in the middle of a turnaround strategy put into place shortly after Mezvinksy took over the position early last year. Catherine Tan-Gillespie was appointed KFC U.S. president in the spring of 2025 and announced on her LinkedIn page that the chain recently achieved its third positive quarter of same-store sales growth.

In this story

This story was originally published by Alicia Kelso in Nation's Restaurant News on May 5, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Nation's Restaurant News

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