Service Experts Opens New Franchise Location in Fulshear, Texas

The location is owned and operated by Norv Parsell and Emily Arnim. Parsell, a former Chief Data Officer with extensive experience leading data, technology, and AI initiatives across large organizations and startups, brings a technology-forward approach to operating the business. Arnim has worked with consumer brands in customer experience, lifecycle marketing, and brand strategy. Together, they are applying technology with local service to provide HVAC services.

“We’re building the kind of company we’d want taking care of our own home,” said Parsell. “That means investing in great people, standing behind our work, and treating every customer with the honesty, professionalism, and respect they deserve.”

“Home is where life's most important moments happen, and we never forget what it means when someone trusts us enough to invite us in,” added Arnim. “We want every homeowner to feel confident they’re receiving exceptional service from people who genuinely care about their home and our community.”

With the opening of the Fulshear location, the owners state they intend to operate the business with a focus on long-term service delivery to residents.

“We’re proud to welcome Norv and Emily to the Service Experts franchise system as we continue expanding into new communities,” said Nick Ridgway, Vice President of Franchise Development for Service Experts. “Each new opening allows us to bring our proven service model to more homeowners while partnering with local owners who are committed to building strong teams, culture, and relationships within their communities.”

The Service Experts franchise model uses established systems and relationships to support franchisees, with a service platform in place. The Fulshear territory is part of the company’s franchise network.