Service Experts Continues Franchise Expansion with New Texas Agreement

The Fulshear location will be owned and operated by Norv Parsell and Emily Arnim, who bring backgrounds in data leadership and premium e-commerce marketing. The Fulshear location is expected to open later this spring.

“Norv and Emily represent a new generation of franchise owners — experienced professionals seeking scalability, lasting impact, and long-term wealth creation,” said Nick Ridgway, Vice President of Franchise Development for Service Experts. “They bring a unique combination of analytical thinking, operational discipline, and community focus that aligns closely with our brand values.”

Parsell, a former Chief Data Officer with more than 25 years of experience across Fortune 500 companies and high-growth startups, said the decision to pursue franchising came after reevaluating long-term career stability in an increasingly technology-driven landscape.

“After spending my career in data and technology, I began thinking about what kind of business would offer long-term stability and real impact,” said Parsell. “HVAC is essential and resilient, and with Service Experts, we’re stepping into a system that’s been built and refined over decades.”

Arnim, who has spent the last 10 years of her career in premium and luxury e-commerce marketing, said the couple was drawn to Service Experts’ established infrastructure and customer-focused offerings, including its Advantage Program, which allows homeowners to lease HVAC systems.

“This model gives us the ability to build something meaningful in our community while leveraging systems that are already proven,” said Arnim. “Service Experts has done the hard work of building the playbook; now we can focus on executing and growing.”

Together, the pair plan to build a family-centered business designed for long-term growth within their community.