TL;DR
GirlBoss' Sophia Amoruso is hosting a large-scale virtual event, leveraging advertising for revenue. The event, a virtual rally, will be free to register and aims to reach a global audience.
Dozens of industry events have been cancelled due to the coronavirus crisis, but that will not stop GirlBoss’ Sophia Amoruso from finding a way to host her annual rally. The women-focused media guru recently announced that her rally will proceed virtually, and registration will be free.
“We see this as an opportunity to bring GirlBoss and the incredible speakers that we program and thought leadership utilities and takeaways that we are so great at bringing to our audience, really truly to a global audience,” Amoruso said.
Instead of charging for tickets and VIP tickets, Amoruso is looking to advertising to bring in revenue.
In this story
This story was originally published in 1851 Franchise on March 27, 2020. Burnaze summarizes and links to the original reporting.
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