TL;DR
Burger King has launched a new ad campaign featuring X-rays of customers' jaw injuries, purportedly caused by the size of their Whopper and Mega Stacker burgers. The campaign was created by the advertising agency David.
What doesn’t kill you makes your bones the stars of an ad campaign. David, the advertising agency that has worked with Burger King on several past campaigns, including this year’s Andy Warhol Super Bowl spot, is back—and this time, it’s medical.
AdWeek reports that the new Burger King ads, which promote the Whopper and Mega Stacker burgers, feature purportedly real X-rays of customers’ jaw injuries due to, one is led to believe, the massive size of the burgers. Accompanying tweets—which appear to span a decade of fast-food related injuries—reveal sentiments like “Ouch… sprained my jaw at Burger King, great huh?”, “Think I’m the only person to hurt my jaw eating a Whopper #stillhungry LOL” and “5:30 am disclocated my jaw eating a Stacker."
Emily Clouse is a staff writer for 1851 Franchise. Her work has been featured with publications such as The Onion, Reductress, and Chicago Magazine. She graduated from The Ohio State University before running away to join the Peace Corps. In her free time, she enjoys drawing and walking to Jewel-Osco.
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This story was originally published in 1851 Franchise on April 27, 2019. Burnaze summarizes and links to the original reporting.
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