QSR: Kung Fu Tea to Launch Updated App, Loyalty Program

To celebrate National Bubble Tea Day, Kung Fu Tea is launching an updated app and enhanced loyalty program. According to QSR, the tea franchise worked with LevelUp to design a digital experience that allows customers to earn loyalty points, share on social media and more.

The app will allow customers to earn a "bubble" for every $2 spent. These "bubbles" add up to free drinks and other rewards. The app's social sharing feature is also an important enhancement for the brand, as their Refer-A-Friend programs yield twelves times more app registers than the industry average.

“Our upgraded app fully represents the fearless personality of the Kung Fu Tea brand,” says Mai Shi, marketing and public relations lead at Kung Fu Tea. “LevelUp has been an exceptional partner in crafting a custom digital experience, and they continue to innovate new ways to engage our guests. With this app redesign, we are now able to take advantage of our guests’ knack for social sharing and loyalty to turn visitors into lifelong fans.”