TL;DR
Saladworks partnered with Ghost Kitchen Brands to open 90 non-traditional locations across the US and Canada by the end of 2021. The deal marks a milestone for Saladworks, whose parent company WOWorks recently acquired several brands to form a family of healthy and customizable dining options.
“Saladworks is a perfect strategic partner for Ghost Kitchen Brands as we continue to grow and reinvent the restaurant industry with our unique restaurant concept,” said George Kottas, Founder and CEO of Ghost Kitchen Brands. “We are excited to include Saladworks’ range of healthy and flavorful options to our customers allowing customizations and combinations with other brands, all in the convenience of one order.”
“We are very excited to have Saladworks included in this growth vertical to bring our healthy, fresh concept to millions of new guests across North America,” said Eric Lavinder, Chief Development Officer for WOWorks. “Ghost kitchens have already proven to be an economical and highly successful expansion tactic for us, and this new deal with Ghost Kitchen Brands will allow us to continue solidifying Saladworks as a leading fast-casual salad brand.”
The impressive deal with Ghost Kitchens marks a milestone for Saladworks. Saladworks’ parent company recently acquired Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek to form WOWorks. The newly formed family of brands share a core DNA designed to meet a growing demand among Millennial families and GenZ guests who crave healthy, nutritious and flavorful dining options with a high level of customization and convenience.
In this story
This story was originally published in Franchising.com on March 30, 2021. Burnaze summarizes and links to the original reporting.
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