TL;DR
WOWorks' family of restaurant brands achieved strong growth in 2021 with 60 new restaurants and 28 new franchise agreements. The company's brands, including Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek, expanded into non-traditional venues such as grocery retail stores and airports.
Some notable WOWorks growth milestones and key accomplishments in the past year include:
WOWorks restaurants as a whole have seen growth with its brands in non-traditional restaurant venues
Among the 60 WOWorks restaurants that opened across the US and Canada, nearly 48 percent were non-traditional openings.
WOWorks opened 15 new locations in Canada, 17 Ghost Kitchens locations, and 10 Combo Kitchen locations.
18 percent of non-traditional openings were in grocery retail stores, including the first franchisee-owned store-within-a-store Frutta Bowls restaurant in Doylestown, PA.
With seven Saladworks and four Frutta Bowls, the company opened 11 store-within-a-store restaurants at grocery locations.
Besides traditional stand-alone restaurant development, WOWorks opened six co-branded restaurant locations.
WOWorks’ 2021 growth also included new Garbanzo Mediterranean Fresh openings in the Salt Lake City Airport and Binghamton University.
Pennsylvania had the most WOWorks restaurants open in 2021. With seven Saladworks, five Frutta Bowls and two Garbanzo Mediterranean Fresh, the state representing 23 percent of WOWorks overall 2021 growth.
Saladworks had the most robust growth with nine franchise and seven corporate openings.
On top of their 60-unit growth, WOWorks added the Simple Greek Brand in 2021, growing the company’s portfolio to four healthy halo restaurant brands.
In this story
This story was originally published in Franchising.com on January 13, 2022. Burnaze summarizes and links to the original reporting.
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