Kilwins Named America’s Best Dessert Chain by USA TODAY Readers

Kilwins, the premium ice cream and confections franchise known for its hand-crafted chocolates, hand-paddled fudge and super-premium ice cream, has been named the No. 1 Best Dessert/Treat Chain in the United States in USA TODAY’s prestigious 10Best Readers’ Choice Awards.

The “10 Best” awards by USA Today are an annual highlight in the culinary world, showcasing the most beloved establishments across various categories as voted by readers. Kilwins earned the top spot among nationally recognized dessert brands, reflecting the loyalty of its guests and the enduring appeal of its time-honored sweets and immersive in-store experience.

“This recognition is especially meaningful because it comes directly from consumers,” said Brian Britton, CEO of Kilwins. “For nearly 80 years, Kilwins has been dedicated to making happy moments through hand-crafted treats and exceptional guest experiences. Being named the No. 1 Dessert/Treat Chain by USA TODAY readers is a testament to our franchise owners, all of our team members and our loyal guests who continue to make Kilwins part of their family traditions.”

Company history

Founded in Petoskey, Michigan, in 1947, Kilwins has built its reputation on premium ingredients and traditional confectionery craftsmanship. Guests can watch fudge being hand-paddled on marble tables, caramel apples dipped by hand, waffle cones rolled fresh, and many other treats made right in the store. Today, the dessert shop franchise operates nearly 190 locations across 29 states and continues to expand into new markets nationwide.

The award follows a year of significant momentum for the company. In 2025, Kilwins opened 19 new locations, signed 31 franchise agreements and achieved double-digit growth in total store count, further strengthening its position as one of America’s most beloved premium dessert brands.

Growth and expansion

“At Kilwins, we’re proud to offer more than just desserts, we create experiences that bring people together,” said Angie Eckelkamp, chief marketing officer of Kilwins. “Whether guests are enjoying a scoop of ice cream on vacation, sharing a box of chocolates during the holidays or watching fresh fudge being made in-store, these moments become lasting memories. We’re honored that USA TODAY readers recognized the magic of the Kilwins experience.”

As Kilwins continues its national growth, the company remains committed to preserving the hand-crafted traditions and warm hospitality that have defined the brand for generations.