TL;DR
Kilwins has been named the top dessert/treat chain in the United States in USA TODAY's 10Best Readers' Choice Awards. The award recognizes the brand's loyalty and enduring appeal of its sweets and immersive in-store experience.
(June 24, 2026) – Kilwins has been named the top dessert/treat chain in the United States in USA TODAY's prestigious 10Best Readers' Choice Awards.
The "10 Best" awards by USA Today are an annual highlight in the culinary world, showcasing the most beloved establishments across various categories as voted by readers. Kilwins earned the top spot among nationally recognized dessert brands, reflecting the loyalty of its guests and the enduring appeal of its time-honored sweets and immersive in-store experience.
"This recognition is especially meaningful because it comes directly from consumers," said Brian Britton, CEO of Kilwins. "For nearly 80 years, Kilwins has been dedicated to making happy moments through hand-crafted treats and exceptional guest experiences. Being named the No. 1 Dessert/Treat Chain by USA TODAY readers is a testament to our franchise owners, all of our team members and our loyal guests who continue to make Kilwins part of their family traditions."
Founded in Petoskey, Michigan, in 1947, Kilwins has built its reputation on premium ingredients and traditional confectionery craftsmanship. Guests can watch fudge being hand-paddled on marble tables, caramel apples dipped by hand, waffle cones rolled fresh, and many other treats made right in the store. Today, the dessert shop franchise operates nearly 190 locations across 29 states.
The award followed a year of momentum for the company, including expansion activity and growth in total store count, further strengthening its position as one of America's most beloved premium dessert brands.
"At Kilwins, we're proud to offer more than just desserts, we create experiences that bring people together," said Angie Eckelkamp, chief marketing officer of Kilwins. "Whether guests are enjoying a scoop of ice cream on vacation, sharing a box of chocolates during the holidays or watching fresh fudge being made in-store, these moments become lasting memories. We're honored that USA TODAY readers recognized the magic of the Kilwins experience."
Kilwins operates stores nationwide and maintains traditional confectionery craftsmanship and hospitality that have defined the brand for generations.
In this story
This story was originally published in Franchising.com on June 24, 2026. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.