TL;DR
Anthony's Coal Fired Pizza & Wings has stopped using an automated answering system and now has humans take phone orders. The company's priority is to do what's best for the guest, according to Carl Bachmann, Chief Executive Officer of BurgerFi.
"Our guests have told us loud and clear that they want to speak with a human when placing orders,” said Carl Bachmann, Chief Executive Officer of BurgerFi. "Technology is critical for innovation but AI for guest service was not providing an exceptional experience for our guests. Becky - our AI - has been removed. It's time for her to go, so we're saying ciao, baby! We want our guests to know we welcome them back - and their calls!”
As the rest of the world moves toward AI, Anthony’s priority is always to do what’s best for the guest. The company will no longer use an automated answering system and instead will have humans operating their phones. Customers will get to chat with a live person instead of an AI. “Everyone at Anthony’s must be serving a guest or someone who is,” said Bachmann.” It must be a win for the guests, a win for the team members and a win for our stakeholders.”
In this story
This story was originally published in Franchising.com on September 20, 2023. Burnaze summarizes and links to the original reporting.
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