Your Pie Sets Sights on Wilmington as Next Major Hub for North Carolina Expansion

With existing locations in Lumberton and Wilmington, Your Pie operates in North Carolina. The International Franchise Association named North Carolina a top state for franchising growth in 2026, while Wilmington’s growing appeal among residents, remote workers, retirees and UNC Wilmington students continues to strengthen demand for accessible, neighborhood-driven dining concepts.

“Wilmington is exactly the kind of market where Your Pie can make a meaningful local impact,” said Ken Caldwell, CEO & Head of Development of Your Pie. “The community has a great mix of year-round residents, visitors, college students and families, and at the heart of our brand is building genuine connections with the people we serve. North Carolina has already proven to be a strong fit for Your Pie, and we see Wilmington as an opportunity to continue creating a fresh, approachable dining experience that feels rooted in community.”

The brand introduced a redesigned restaurant model to support efficiency and scalability. The updated prototype features a smaller, more flexible footprint of roughly 2,000‑square‑foot footprint, streamlined kitchen operations, an improved ordering experience and expanded online ordering capabilities.

Today, the menu extends beyond pizza to include oven-baked pastas, fresh salads, oven-fired wings and handcrafted sandwiches, alongside Italian-style gelato and a curated selection of craft beer and wine. Customer feedback continues to shape the menu, inspiring seasonal and chef-driven offerings like the Cubano Craft series and the Peach Prosciutto Pie. The brand also conducts promotions and events, including the Pi(e) Day celebration on March 14.

“Wilmington has the kind of energy that aligns naturally with Your Pie: relaxed, social, family-friendly and rooted in local connection,” said Lisa Dimson, CMO of Your Pie. “Whether guests are grabbing dinner after a day at the beach, meeting friends near campus or looking for an easy meal with the family, Your Pie offers the flexibility and hospitality that fits into everyday life.”

The idea for Your Pie began during founders Drew & Natalie French’s honeymoon on the Italian island of Ischia, where the couple was inspired by the island’s vibrant food culture and wood-fired pizza. They brought that inspiration back to the U.S., opening the first Your Pie in Athens, Georgia in 2008 with a fast-casual concept centered on customizable brick-oven pizzas made with hand-tossed dough and fresh ingredients.

As Your Pie describes its dining concept as flexible with a neighborhood focus and an operator-friendly model.