Your Pie Pizza Rolls Out Menu Transformation And Redesign

A primary highlight of the menu refresh includes the addition of a 7-inch and 14-inch pizza, adding even more ways for guests to customize their pies.

Read the original at Franchising.com
Your Pie Pizza Rolls Out Menu Transformation And Redesign

TL;DR

Your Pie Pizza has rolled out a menu transformation and redesign, adding new pizza options and removing paninis and chips. The update aims to better serve current guests and attract new ones, with a goal of achieving 3% sales and transaction growth.

A primary highlight of the menu refresh includes the addition of a 7-inch and 14-inch pizza, adding even more ways for guests to customize their pies. In place of the colloquial “combo,” new menu board signage will ask guests to “make it a meal,” and moving forward the update will remove paninis and chips from Your Pie’s menu offerings. Your Pie’s youngest guests will now have the ability to select from two entrées—two-topping pizzas or pasta.

“At Your Pie, we strive to make everyday moments better with pizza,” said Lisa Dimson, Chief Marketing Officer at Your Pie. “We hope the new menu board design will better serve the needs of our current guests, while attracting new ones. By evolving our brand, we stay relevant in the minds of consumers and allow our guests to enjoy your pie, your way.”

Ahead of the official launch, select Your Pie markets were chosen to participate in a test period of the new menu. The goal of the project was to achieve 3% sales and transaction growth, improve profitability and fuel repeat guest visits.

“Giving our franchisees the tools they need to operate successful restaurants and serve their communities is at the forefront of everything we do, and elevating our menu is a big part of that,” said Ken Caldwell, Vice President of Development at Your Pie. “We’re eager to watch the success of our test markets expand into Your Pie restaurants across the country so our franchisees can kick off 2023 with their best foot forward.”

In this story

This story was originally published in Franchising.com on November 18, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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