What Makes Prospects Buy Franchises

The Next McDonald's (Big Idea)Everyone has learned this lesson…We have a problem, we look for a solution, we find a brand/product/service/vendor, everything sounds great, they say "trust us", we believe… we believe… we believe…...we end up disappointed!Universal Lesson: Ignore words...evaluate actions!So why would franchise growth, development, and sales be any different? Yet, soooo many brands rely on a trust-us sales strategy. Where’s the trust?Let’s find out! Can you answer the questions in our bottom thoughts?News You Can (Actually) UseBurger King Takes Aim at Chick-fil-A with LGBTQ+ DonationsDominos Wants You to Embrace the Noid Through its NFT AuctionKiller BrandsThe Carpet Chemist - Wine stains? Bleach Spots? Water damage? The Carpet Chemist restores carpets to new, and the franchise offers opportunities at a start-up cost south of $100K.From day 1, franchisees own and operate a growth business with low start-up costs, low labor requirements, big territories, a killer brand, amazing unit economics, and market differentiating plus factors that create lead gen for more traditional carpet cleaning and water remediation services. Franchisees Kicking Ass: The Franchisee Is KingHow to Succeed as a Multi-Unit Franchisee: Tracy Bouwens, Scooter’s CoffeeThis Kansas City-based operator has 50 locations of the drive-thru coffee brand. Here’s her advice on the first thing you need in order to grow a successful franchise portfolio. Multi-unit franchise owner Tracy Bouwens has a tip for franchisees with the goal of successfully expanding their portfolio. Start with a strong franchisor. There’s more to it, of course. Bouwens, who owns 50 franchise locations of Scooter’s Coffee with her husband Shawn Bouwens in the Kansas City area says successfully operating multiple units requires three more factors: a strong team, good leadership, and finally, good old-fashioned grit and determination. But who you partner with is critical. In Tracy’s case, she thinks Scooter’s corporate team is a key component to her success over the past 17 years. “The support they provide for myself and other franchisees in the Scooter system is top-notch,” she said. It makes all the difference on days when the going gets a little rough, Bouwens says: “I feel like without that support and without that partnership — because it doesn't feel like a franchise or franchisee relationship; it feels like a partnership in a business relationship — we can work together and partner on solutions and continue to advance the brand together.”Watch the full interview with Tracy here. Yo Broker, Sell My FranchiseAre you using the greatest underutilized search engine -- YouTube? YouTube Search (There has got to be a better term like YouTubeoodled) “Using a Franchise Broker”, and see what you get. A little Charles? Duh. The Bottom ThoughtsWhat makes people buy checklist (write these in):PRODUCT:What is special/unique about your product _______________________How is your product better than your competition ________________________What are you famous for __________________________LEADERSHIPIs your vision clear on your website ______________Do you have your leadership team on your website _______________When a prospect inquires, does your leadership team connect with them on LinkedIn __________What other brands have your leaders come from _______________Are you leveraging their networks to communicate your why you/why now _________ROICan a candidate clearly find the costs to get in and what they can make on your site ________If they search around the web, are those number accurate on other sites ____________Do you have a comparison chart to competition ________________Do you have content that answers any points of differentiation to the competition’s costs/ROI ______GROWTHDo you have a growth vision (territories available counts) on your website _________If a candidate inquires about a closed territory, how do you handle them __________Are you marketing in concentric circles around your highest validators and best units in markets where there is still growth potential ____________Are you celebrating (PR) signings, openings, expansions, and resales__________VALIDATIONDo you have franchisee videos on your website _________Last time you hosted a fireside chat with a franchisee on a webinar ________Do you have a franchisee referral program ___________Have you asked your franchisees why they would and would not buy the brand _________Do you answer your landmines with counter content online ________