Is Mayweather Boxing + Fitness a Knock Out Franchise Opportunity?

When it comes to the strength of the industry, the $49 billion boutique fitness category has remained resilient despite the challenges of the COVID-19 pandemic. Looking ahead, the industry is expected to rebound even stronger as people return to in-person activities.

“I started this franchise to help people achieve their fitness goals and feel good about themselves,” Mayweather told FranchiseWire .

Mayweather Boxing + Fitness offers an inclusive, high-intensity fitness experience that’s designed to help people become the best they can be. The brand also allows owners to generate revenue in various ways, from high-quality merchandise to personal training and the traditional group class atmosphere.

• Key revenue streams include:
• High-quality merchandise
• Personal training
• Group class atmosphere

The brand banking on the power of the Mayweather name, franchise owners can introduce a fun, boxing-centered concept that differentiates itself from other gyms in their local community.

Mayweather Boxing + Fitness offers a “unique roadmap” to opening that enables franchisees to drive revenue on day one. The business model has been created to reduce start-up costs with a value-engineered design for gyms so that they need only about 1,500 to 3,000 square feet, which is smaller than many boutique-gym competitors.

• Key features of the business model include:
• Value-engineered design for gyms
• Smaller square footage requirements (1,500-3,000 sq ft)

The Mayweather Boxing + Fitness concept has also been building out its leadership team to ensure franchisees are receiving top-notch support from a leadership team with decades of experience. Recent additions include Christian Betancourt as head of marketing; Amanda Enos , as head of membership sales; and Fred Gustafson as head of franchise development.

However, as part of a relatively young franchise brand, Mayweather Boxing + Fitness owners will need to be prepared to adapt and overcome their own unique challenges.

Kathy Davis, one of the first Mayweather Boxing + Fitness franchisees, noted that “nothing starts off perfect. Being at the front end of a franchise means you will endure trial and error, and you must be patient and nimble enough to endure. Overall, it's exciting to be a part of a journey like this.”

Mayweather Boxing + Fitness has only been franchising for a few years, but its recent growth is impressive. The company exceeded the milestone of 200 franchise units sold last year, and debuted 21 studios in 12 states, which reflects a 180% increase over its 2020 numbers. The brand also held its first-ever franchise convention — with Mayweather himself as a headliner.

So far, Mayweather Boxing + Fitness seems to be landing its punches, but time will tell whether or not it is destined to be a grand champion.