Jackie Lobdell Leads Franchise Sales at Freddy’s

Freddy’s Frozen Custard & Steakburgers, a Kansas-based fast-casual restaurant concept, has named Jackie Lobdell vice president of franchise sales. Lobdell brings extensive franchise development experience to the brand as it approaches its milestone 600th location. She previously held roles with Slim Chickens and FOCUS Brands (now GoTo Foods). In her new role with Freddy’s, Lobdell identifies prospective franchisees and guides them through the discovery process.

“Freddy’s stood out to me because of its strong culture, clear growth trajectory and commitment to doing things the right way,” Lobdell said. “I’m most excited about being part of Freddy’s continued growth and helping to expand an already strong brand. There’s incredible opportunity ahead, and I look forward to building meaningful relationships with new and existing franchisees while driving strategic development across the system.”

Lobdell emphasized agility in areas such as real estate and development, along with staying attuned to consumer trends, as key factors in maintaining Freddy’s competitiveness. “Keeping a pulse on both the guest and the operator is critical.”

Freddy’s also has welcomed Rafik Farouk as vice president of business development, further highlighting the brand’s dedication to sustainable growth.

Andrew Thengvall, Freddy’s chief development officer and chief legal officer, said Lobdell and Farouk bring industry knowledge, strategic insight and proven development expertise. “Rafik and Jackie will enhance our ability to grow thoughtfully, attract the right franchise partners and unlock new opportunities for Freddy’s,” he said.

Lobdell said meaningful partnerships, a compelling brand story and an organized development strategy are the foundation for franchise growth. “Franchisors need to prioritize listening to their franchisees and fostering a truly collaborative relationship. The most successful systems are those where franchisees feel heard and supported.”

Founded in 2002, Freddy’s is known for its cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and freshly churned frozen custard treats. The fast-casual restaurant brand has expanded to 580-plus locations across North America.