Freddy’s makes a pair of key executive moves

Freddy’s Frozen Custard & Steakburgers reported that it has strengthened its leadership team with a pair of key executive appointments.

The Wichita, Kansas-based fast-casual franchise has named Rafik Farouk as its new vice president of business development and named Jackie Lobdell as its new vice president of franchise sales.

Farouk brings nearly 30 years of restaurant operations and franchise development experience to the vice president role. Freddy’s said that Farouk will focus on global growth as the franchise expands into new channels and builds on its international debut in Canada less than a year ago.

The brand now operates more than 580 locations in the United States and Canada.

“Freddy’s has a strong foundation with a clear vision and significant room for growth,” said Farouk. “I’m excited to join the team and help advance opportunities that will broaden the brand’s reach while preserving the core qualities that make Freddy’s so compelling to franchisees and memorable for guests.”

Lobdell will focus on identifying prospective franchisees and guiding them through the discovery process as the brand expands its footprint, according to Freddy’s. The new vice president of franchise sales brings a 10-year background in franchise development within the restaurant sector in addition to experience in advertising and marketing.

“Freddy’s has built a powerful reputation highlighted by its differentiated franchise opportunity and a timeless brand story that truly resonates,” said Lobdell. “I look forward to introducing franchise candidates to Freddy’s and helping drive this next chapter of growth.”

Freddy’s menu offers made-to-order steakburgers, shoestring fries, and frozen custard in what it describes as a “warm, family-friendly atmosphere.” The brand is actively seeking single and multi-unit franchisees as it approaches 600 locations.

“Freddy’s is entering an exciting phase of growth, and Rafik and Jackie are two important additions to our development team,” said Andrew Thengvall, Freddy’s chief development officer and chief legal officer. “Each brings a powerful combination of industry knowledge, strategic insight and proven development expertise. Rafik and Jackie will enhance our ability to grow thoughtfully, attract the right franchise partners and unlock new opportunities for Freddy’s.”