TL;DR
The restaurant industry is adopting mobile technology due to increasing smartphone ownership and sales worldwide. A Gartner study found that smartphone sales reached 1.4 billion units in 2015, up 14.4 percent from the previous year.
Merchants over the years have been hesitant to embrace emerging technology for numerous reasons. In general, they ask themselves the same question: How will new technology help my business sell more goods and services?
The restaurant industry in particular has been slow to adopt new developments in mobile technology, but that is changing. And that may be because the industry has arrived at a point where it is a necessity for several reasons.
A recent Gartner study found that smartphone sales worldwide reached 1.4 billion units in 2015, up 14.4 percent from 1.2 billion the previous year.
A Pew study from 2015 found that some 66 percent of Americans own a smartphone.
The restaurant industry would be wise to take note of these trends and adjust their digital strategies to reach consumers on their most personal device.
In this story
This story was originally published in 1851 Franchise on June 17, 2016. Burnaze summarizes and links to the original reporting.
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