TL;DR
Burger King is offering a free serving of onion rings to guests who bring in competitor's fries on National Onion Ring Day. The promotion is available at select locations in Chicago, New York, California, and Massachusetts.
Burger King has announced a unique promotion for National Onion Ring Day. According to a recent article in QSR Magazine, the brand is offering guests a trade. Those who bring in fries from a competitor's restaurant today will receive a free serving of Burger King's onion rings.
This promotion is an opportunity for the brand to highlight a key point of differentiation. Very few of the franchise's competitors offer onion rings as a permanent menu fixture.
This promotion will be offered at specified locations in Chicago, New York, California and Massachusetts. The offer will be valid until midnight tonight.
In this story
This story was originally published in 1851 Franchise on June 22, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.