HOTWORX® Commemorates Veterans Day with Ongoing Support for U.S. Veterans

Central to HOTWORX’s mission is its long standing partnership with the Sacred Mountain Retreat Center (SMRC), a non-profit organization devoted to helping veterans, first responders and their families with trauma recovery. Through a series of fundraisers, HOTWORX has raised $161,450 so far this year to donate to SMRC, supporting essential programs that aid veterans in their journey to heal.

In October, HOTWORX also launched the “Pink Camo” towel promotion to support female veterans battling breast cancer. Selling over 28,000 towels, the initiative raised $28,000 for the National Breast Cancer Foundation’s Military Women’s Patient Relief Fund.

"The connection between military service and increased health risks, including breast cancer, is often overlooked. As a brand, we wanted our Breast Cancer Awareness Month promotion to honor female veterans who face this additional challenge after serving their country,” said Stephen Smith, CEO of HOTWORX. “We believe these veterans deserve unique support, and through our donation, we hope to make their battles a little easier.”

HOTWORX also encourages veterans to explore business ownership within the company by offering a discounted franchise fee to qualified veteran franchisees. This program is designed to empower veterans transitioning to new careers by providing them with opportunities to build and lead their own businesses.

“HOTWORX is committed to creating opportunities and support systems for our veterans, whether through wellness programs, business ownership or by supporting essential non-profits like Sacred Mountain,” said Smith. “Our veterans deserve the utmost respect and assistance, and we’re honored to help in any way we can.”

Through these initiatives, HOTWORX remains dedicated to honoring and supporting veterans’ health, wellness and professional success.