Detail Garage Stands Out in The Automotive Segment By Creating Lifelong Customers

Detail Garage, the 70+ unit automotive retail store franchise, is aiming to become the country's go-to retail store for car care enthusiasts, passionate car owners and detailing professionals. Over the past year, as the automotive industry continued to thrive despite the COVID-19 pandemic, Detail Garage made substantial progress toward that goal thanks to an unparalleled product selection, unique educational classes and a massive social media presence.

Founded in 2008, Detail Garage combines globally-recognized retail products with a singular customer experience to establish a one-of-a-kind automotive lifestyle brand. Now, with 70+ locations already in operation around the world, the Detail Garage team is looking to widen its reach even further by hitting its goal of 100 open units this year, followed by 50 locations added to the system each following year.

“The cars we drive are a big part of all of our lives, and that is why customers will always be passionate about taking care of them,” said Chad Zani, director of business development. “At Detail Garage, we provide franchisees the opportunity to share in that passion and help their fellow car enthusiasts through unparalleled products, hands-on customer service and community-oriented educational experiences.”

Innovative Products

Innovative and Top-of-the-Line Auto Care Products

Detail Garage prides itself on providing auto enthusiasts with the highest quality car care products available in the market today. Whether it be exclusive small-batch waxes, cutting edge hybrid coatings, nano-polishes or ceramic coatings, Detail Garage doesn’t just manufacture the highest quality products — it specializes in crafting unique solutions in an ever-changing industry.

Detail Garage is the retail store for Chemical Guys, the brand’s parent manufacturing company and the number-one car care brand on Amazon. “When it comes to our products, nobody is able to achieve what we do,” said Zani. “We are competing against 100-year-old companies who are so large that they aren't innovating anymore; they are just copying us. By staying ahead of the curve and constantly rolling out new car care products, Chemical Guys and Detail Garage consistently stand out as the best the industry has to offer.”

Customer Service Approach

A Collaborative and Educational Approach to Customer Service

In addition to the highest quality products on the market, Detail Garage customers can also expect a hands-on shopping experience. Instead of the uninspired approach taken by many of the typical auto shops, Detail Garage understands the enthusiasm many people have about caring for their cars and creates lifelong customers through a collaborative auto care shopping experience.

At every Detail Garage location, on-staff expert technicians are there to answer all customers’ questions and give recommendations for a wide variety of car care needs. “We seek to educate first, whether it be in store or online,” said Zani. “You can find Chemical Guys’ popular products online or in retailers like Walmart, AutoZone, O’Reilly Auto Parts and Pep Boys, but only at Detail Garage will someone make personalized and expert recommendations.”

Detail Garage also utilizes its nationally-recognized social media presence to aid in the customer shopping experience, boost sales and cultivate a loyal following. The Detail Garage corporate team currently runs the most successful automobile channel on YouTube, Chemical Guys, which has 663,000 subscribers, as well as a verified Instagram account, @detailgarage, with 370,000 followers. There is a QR code on every Chemical Guys product that takes users directly to a YouTube video to teach them how to use it.

Community Events

Community-Oriented Events and Professional Classes

Community is an integral part of the Detail Garage business model, which is why each store hosts multiple educational and marketing events every month.

For example, Detail Garage offers an entrepreneurial-minded vocational school for professional auto detailing and reconditioning. The two courses, DIY Basics and Polishing, are system-based educational programs where customers can take advantage of Detail Garage’s unmatched team of world-wide professional detailers and educators. The courses provide attendees with innovative, comprehensive, hands-on and smart training programs for professional auto detailing.

“Our educational events not only create stronger sales for our franchisees — the average student spend is three times higher after a class — but it also encourages community, fun and empowerment,” said Zani. “We’ve built such a cool culture where consumers are our family and as such, they are proud of how many products they have and show a deep passion for our brand.”

Now, with the goal of adding 30 locations by the end of 2021, the Detail Garage team is looking for qualified prospects to help expand the brand’s beloved consumer offering across the country. Thanks to the brand’s established infrastructure, Detail Garage franchisees don’t need to be experts in retail, they just need to bring a passion for the automotive world.