TL;DR
Golden Chick hired Shelby Shipley as brand manager and Andrew Ross as creative director to strengthen its executive team. Both Shipley and Ross have backgrounds in the fast-casual restaurant industry, with previous experience at Raising Cane's Chicken Fingers.
“Both Shelby and Andrew have outstanding creative backgrounds and are already well acquainted with the fast casual restaurant industry,” said Mark Parmerlee, president and CEO of Golden Chick. “2023 is going to be a year of unprecedented brand development for Golden Chick. Our pipeline is full of new store openings, menu innovation and community involvement and sponsorships. Having these two new inventive minds join our family is going to help bring all of these big ideas to fruition. We couldn’t be happier.”
Golden Chick is overjoyed to welcome Ross with his more than 17 years of professional graphic design experience and seven years of creative design mentorship. He is Golden Chick’s first creative director in its over 50 years of operation. Ross will be spearheading all creative efforts the brand is pursuing in terms of updated imagery and design. Ross joins Golden Chick after almost 17 years at Raising Cane’s Chicken Fingers, working his way up from his beginning roles as an associate designer and shift manager, to senior graphic designer.
Shipley is an exciting new addition to Golden Chick’s corporate family as brand manager. Shipley joins the team after spending 13 years at Raising Cane’s Chicken Fingers, after starting as a crew member in 2009, and eventually arriving at the position of new restaurant opening marketing manager in 2022. Shipley’s expertise in the fast casual restaurant industry will help share an experienced yet refreshed perspective on Golden Chick’s marketing ventures for the foreseeable future.
As an avid Texas Ranger fan herself, Shipley will be leading Golden Chick’s 2023 corporate sponsorship activities with the team.
In this story
This story was originally published in Franchising.com on February 27, 2023. Burnaze summarizes and links to the original reporting.
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