TL;DR
Checkers & Rally's aims to start a 'wiener war' with Burger King by taking out an ad in USA Today. Checkers & Rally's CEO Rick Silva says the brand is ready for the fight, dedicated to flavor and value.
The Checkers & Rally’s chain said it aims to start a “wiener war” with the burger giant, having taken out a tongue-in-cheek ad in USA Today to assert itself as the master of the hot dog realm.
“We’re ready for the fight,” Rick Silva, CEO of Checkers & Rally’s, said in a statement. “We’re a proven brand that’s getting bigger every day because of our dedication to flavor and value.”
Burger King said that it would soon offer two versions of a flame-grilled hot dog in its U.S. restaurants, spurring other hot dog sellers to respond.
In this story
This story was originally published in 1851 Franchise on March 1, 2016. Burnaze summarizes and links to the original reporting.
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