Goodcents’ New App & Refreshed Rewards Program Allow A More Personalized Approach to Marketing

Goodcents has partnered with Punchh to launch a new app and Refreshed Rewards program that will provide more accurate data so Goodcents can personalize marketing to their customers. Franchisees also will be able to use the Reward program data to market directly to their customers.

“The new program data will help us take some of the guesswork out of marketing, like sending kids meal coupons to customers who may or may not have kids,” said Rebecca Murray, vice president of marketing at Goodcents. “Our franchise owners know our guests’ faces when they come in the front door; we should also know their preferences so that we can engage more fully with them.”

She added, “Our success is dependent on delivering great service and great food at a great price. We appreciate our customers, and we look forward to rewarding their loyalty for many years to come.”

According to a study from research firm BIA/Kelsey, a repeat customer spends up to 67% more than a new customer, which is why guest loyalty has become such a focus of restaurants in recent years.

Rewards programs are considered strong drivers of restaurant app usage, in part because they generate reliable first-party data. Since Google announced plans to drop cookies in late 2024, brands are looking for new ways to build a customer-first strategy. Better customer experiences – such as receiving coupons for a customer’s favorite sandwich at a favorite lunch spot near their office – build loyalty and engagement.